Art direction + Website design
Maison P.latine
Concept Store
Strasbourg, France
I worked on creating the brand identity: logo, typography, colors, illustration, and website design.
Tucked away in the heart of Strasbourg, Maison P.latine isn’t your average design boutique — it’s more of a curated playground for the aesthetically curious. Here, there are no rigid rules or perfectly matched palettes. Instead, it's all about intuition.
Think bold patterns flirting with soft textures, vintage finds mingling effortlessly with modern pieces. It’s a space where design is playful, personal, and just a little bit rebellious. Whether you're hunting for something new or falling in love with the charm of a one-of-a-kind vintage object, Maison Platine invites you to trust your gut, break the mold, and style your space your way.
Inspired by the founder’s Marseille roots, the visual identity of Maison P.latine pays homage to sun-drenched days and southern light. At the heart of it: a custom pattern built around the letter “P” and a simple dot — reimagined as a minimalist landscape: a sunrise and a sunset.
The design feels like a mosaic: broken apart, scattered, then pieced back together in a rhythm that’s both graphic and poetic. It’s a nod to Mediterranean warmth, reinterpreted with a contemporary edge.
This sensibility carries through to the website, which I designed as a natural extension of the boutique: elegant, intuitive, and warm. From the visual experience to the brand storytelling, every detail was shaped to reflect the essence of the space. I also wrote all the copy, crafting a tone of voice that feels vibrant, inviting, and just the right amount of rebellious.
