Félice Bricca

Website redesign

Puravida Loha

Jewelry creative studio

Biarritz, France

www.puravidaloha.fr

We reworked the color palette, the full UX, as well as the copywriting and product storytelling — and I also created custom illustrations, used as pictograms across the site and in print.

Handmade in Biarritz by founder and maker Nina, Puravida Loha is more than a jewelry brand — it’s an intimate exploration of energy, intention, and the quiet power of natural stones. Trained in lithotherapy, Nina crafts each piece as a kind of modern talisman, guided by intuition and a deep respect for the unseen forces that shape us.

Nina asked me to reimagine her entire digital identity, from the website design to the brand’s storytelling and pictograms. I shaped a digital space that reflects the brand’s DNA: the bold soul of a cowboy, the shapes and colors of the ocean. Wild, joyful, and deeply connected to nature.

Beautiful pictures by Pauline Mati, featuring Camila Mendez, Julie Iriarte, Maya Wildmark and Cammila Strada - Shot in sunny Santa Teresa, Costa Rica.

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